Jewelry is one of the fastest-growing categories in the fashion industry. They come in different shapes and sizes that are highly configurable and extremely personal. Its booming market of jewelry lovers led to the emergence of various jewelry stores that cater to a wide range of customers with specific preferences for jewelry.
As more people shop online, jewelry store owners create their own websites to make shopping convenient for their customers. After all, why purchase at a brick-and-mortar jewelry store if you can get the same experience online for around the same price? This is why jewelry store owners use design tools to make online shopping more immersive for their buyers. They turn to jewelry retouching providers to elevate their jewelry photos into flawless and gorgeous images to meet their creative standards.
Meanwhile, other jewelry buyers still opt for the traditional jewelry buying experience to get a first-hand look at jewelry selections and try them out personally. While retail jewelry stores have their own websites, they still run a physical store for customers who want to see their collections personally. They transform their spaces into show-stopping jewelry showcases through display fixtures, floor layout, and lighting effects.
In this article, we’ll discuss how to design your jewelry shop to ensure a better shopping experience and excellent visibility for your jewelry merchandise.
Establish pathways
How you approach a store layout lies in your target customers and merchandise. Any store should consider the position of the fixtures and layout that emphasizes customer’s attention on individual pieces and collections while letting them browse comfortably. Your main goal is to maximize each square foot and treat each space as a sales opportunity.
Basically, you need a floor plan that sells and matches your product line and the store’s shape and size. Store layouts vary from straight, diagonal, angular, and geometric. When choosing the layout, consider the location, product range, and customer’s lifestyle and age. Remember, customers often turn right when entering a retail store, so think about which merchandise to place there.
Subtle zones encourage customers to discover and browse each area of the store. You can also include transition zones, such as bridal area and customization center for different jewelry styles. To provide more areas to explore, try pushing cases towards the walls and minimize glass cases to allow buyers to touch items and get a good look at the merchandise, but this approach may only work for the least expensive items.
Allow customers to touch the merchandise
One way to encourage customers to buy is to allow them to touch the merchandise. According to Harvard Business Review, the idea of touch creates a symbolic connection between the buyer and seller. Physically holding the item forms a sense of psychological ownership, leading to purchase decisions.
This approach may apply only to low price point items instead of the high-end ones. To prevent stealing, hang the merchandise from chains and hooks to easily spot if something is missing. Another way is to attach hooks on hanging driftwood for a versatile and stylish jewelry display.
Add lighting elements and display fixtures
A proper floor plan is never complete with well-lit areas. To make your jewelry displays shine and attract customers, consider adding lighting elements in the right areas. These include the bulb type, design and styles of the lighting fixtures, and the light spectrum. A well-lit jewelry display will showcase the brilliance and rich colors of each jewelry piece. These factors may encourage customers to explore your products and buy from you.
When choosing display features, choose styles that look inviting and casual instead of over-the-top displays that are intimidating and stuffy. Some jewelry display solutions are too elaborate that they’re ruining the aesthetic quality of the jewelry itself. To maximize visibility, add jewelry display trays to allow customers to view all jewelry pieces at once.
Choose a display or organizer that is simple as possible to bring out the beauty of your jewelry. Some great examples are wooden block jewelry holders, cement ring cones, tiered dish, vintage box, and hooks and chains. Otherwise, if your store has limited space, maximize the area by incorporating large display fixtures, such as jewelry tree stands, rotating displays, and other counter-based options.
No matter how you approach your jewelry store, consider how it affects the shopping experience of your customers. A successful store environment uses a proper store layout with elements that bring new life to the business. Following our suggestions can get you started to create an enticing space with unlimited shopping opportunities.
