Opening a business is a great adventure that’s more likely to be successful if you’ve taken the time to write out a plan. There are several things that you need to think about so your business has the best chance of being a successful venture.
One of the first things that you have to decide is the name of your business. This is also one of the most important decisions because it’s going to represent your company forever. You have to think carefully before you decide on a name. It may help you to check similar businesses in other areas to find a starting point, but remember that it isn’t ever okay to use another company’s name for your business.
Think about these tips as you try to come up with your business name.
Tip #1: Think About the Image You Want to Portray
Your company’s name has a lot to do with how the public will view the company. You shouldn’t choose a cutesy name for a serious business, but you’d want a fun name for a party store. Once you narrow down the image you want for your company, you can think about what types of names will fit into that category.
Tip #2: Try to Avoid Trendy Names
Using the most current buzzwords in your business’ name will date the business. You don’t want people to associate your company with a certain time period unless it’s a company that’s based on that specific period. Instead, you should choose a name that’s universal for all time.
Tip #3: Remember Simplicity is Best
Long names are hard to remember, and clients will probably shorten them. It’s best to choose a simple name that relays the purpose of the business so it’s easier for customers to remember. This can help with your word-of-mouth advertising. Other ad campaigns may also work better with a short and simple name. Check Namify for suggestions for simple names for your business.
Tip #4: Stay Away from Cheesy Names
Because the business name is how your company is represented, you probably need to stay away from cheesy names. This includes puns because most people won’t find those funny. Depending on the name of the company, it might be hard to get word-of-mouth advertising if you pick something too off-the-wall because people may not be comfortable saying the name to others.
Tip #5: Check for Blog and Website Domain Names
Your company’s online presence is important, so be sure to check for online blogs and domain names that will go with the business name you choose. This is often one of the more difficult aspects of choosing a company name because there are so many websites and blogs already live. One way that you might be able to make a name work is to look at the extensions that are available now. There are many more beyond only the original .com.
If you still can’t find the perfect name for your company, check out a business name ideas list from Namify. You may see a name that’s perfect so you can move on to the next phase of the planning process.
