Any content that can be kept digitally can be created, managed, published, and shared with anybody inside or outside your business as digital assets. There is no limit to what a digital asset can be in today’s continuously expanding digital environment. Assets are files that hold the right to use them, such as films, music, photographs, documents, and other media.
Virtually every department interacts with digital assets that help your company develop and succeed. With the digital asset management (DAM) platform, team members from all areas of your company can efficiently search, collaborate, and share assets.
What is DAM?
DAM solution brings clarity to your brand’s media-rich core. DAM platforms can securely store, share, and organize all digital content in one area. Ensure that your team can find, share, and optimize your digital assets in real-time to get the most out of your creative files including photographs, videos, and other media.
When choosing a digital asset management system, it’s essential to consider your business niche and the type, size, and sensitivity of your digital assets. The market offers plenty of options to fit any configuration, which can be overwhelming. But in-depth research can help you find the DAM system suitable for your organization, allowing you to gain complete control of your digital assets.
Here are more ways you can control your digital assets effectively:
Manage your digital assets with care
Every firm will develop a library of digital content (pictures, videos, brochures, and so on) that is critical to its commercial success. As these libraries grow, it becomes more difficult to manage digital content. As teams expand, more employees will require access to material to accomplish their jobs.
Users can access expired content if the proper controls are not in place. Uncontrolled and expired digital assets can spread throughout a company. Where it shouldn’t be, out-of-date content is used. Similarly, the content could be difficult to locate or, even worse, mistakenly removed. These hazards cost your company both time and money; by understanding DAM ROI, you can see how Digital Asset Management mitigates these risks.
A DAM system can help you manage your brand and aid you with day-to-day marketing efforts. It’s also a helpful productivity tool for everyone in your company. But how do you get the most out of the DAM system you’ve purchased?
Tips to manage digital assets.
Workflows
Users may have access to digital assets stored on local storage, but they may also have access to unauthorized files and out-of-date photos.
Maintaining company servers or on-site software can be expensive and wasteful. Your team does not need to maintain Cloud Digital Asset Management because changes happen automatically.
It would be beneficial if you explored how your firm would use the new Digital Asset Management system. You may tailor access levels in a DAM system, allowing everyone to access the digital materials they require for their daily job.
We propose that the Marketing or Business Development teams work together to create a workflow that is both efficient and effective. This group will be in charge of assigning appropriate user rights and defining the requisite levels of access. Some companies create a DAM Admin Librarian role to handle digital assets, but this isn’t required.
Setup of the Workflow
Choosing who should have the ability to upload files is an important aspect of organizing your organization’s workflow. If this is done correctly, assets will be well-organized and updated regularly, making it easier for users to use the system for their daily responsibilities.
A dedicated DAM system can help streamline your organization’s workflow. You can set user permissions and security settings to keep files private and secure, accessible only by authorized users.
Furthermore, the latest iterations have data backup, file sharing, legacy system integrations, reporting, and other advanced capabilities to improve your organization’s overall operations.
Projects
For the AEC and Real Estate sectors, a project-based framework is recommended. You can tailor projects to your company’s needs, making it easier for users to obtain the photos they require by searching for the appropriate project.
For instance, you can create a digital file for a specific property type, such as one for apartments, condominiums, single-family residences, and commercial property listings. Real estate firms can tag specific project names based on the name of the property owner, real estate developer, or the location of the properties. You can also compile property listing photos by year to create a historical trail while updating your database.
Keywords
Keywords are an essential component of any DAM; they make it easier to locate and manage your assets. Although the marketing team or the DAM admin may be responsible for setting up keywords, it can be beneficial to gather input on keyword lists and structures from other DAM users.
Takeaways
Controlling your digital assets entails using the right tools and a collaborative effort. You must consider using the right keywords, creating a project-based framework, setting up the correct workflow, and managing digital assets with keen security observation. Consult a high-quality data management solutions provider to learn more about your options.
