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4 ways to leverage Facebook to grow your business in 2022


4 ways to leverage Facebook to grow your business in 2022

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There seems to be a constant effort to sell you anything these days. It can be overwhelming, whether a product, service, or a new way of doing things. And, more often than not, the ads we see are ineffective.

Ever find yourself thinking, “That’s exactly what I need!” after viewing an ad?  Probably not. More likely, you’ve seen an ad and thought, “That’s annoying,” or “I’m not interested.”

The problem with ads is that they’re often intrusive and rarely target the right audience. And, even if they do target the right audience, the timing is often off.

This is why timing is so crucial when it comes to ads. If you contact someone too soon, they’re not interested. If you wait too long, they’ve already forgotten about you.

The bottom line is that traditional advertising is no longer effective. People are bombarded with ads all day long, and most are ignored. To reach your target market, you need to find a new way.

The new way of combining ads with engagement

  • Combine ads with Facebook CRM to instantly engage leads

To reach and engage customers, businesses must adopt new methods that combine advertising with customer relationship management (CRM).

Use CRM data to target ads to specific customers. By targeting ads to leads who have already shown an interest in your product or service, you can instantly engage them and increase the chances of conversion.

Another way is retargeting. This involves showing ads to customers who have already visited your website or interacted with your brand. Retargeting is a highly effective way to keep your brand top of mind and increase the chances of conversion.

  • Engage prospects on WhatsApp

WhatsApp is one of the most popular messaging apps in the world; it’s no surprise that businesses are finding new ways to use it for marketing and advertising purposes. One of the latest trends is to combine ads with engagement by sending promotional messages to prospects on WhatsApp.

It allows businesses to reach out to potential customers directly, where they are already spending a lot of time. Additionally, because WhatsApp messages can be easily forwarded, businesses can get their message in front of a wider audience with minimal effort.

  • Run brand awareness ads and funnel them back into WhatsApp

One of the newest and most effective ways to reach consumers is through Click-to-WhatsApp ads. These ads allow users to click on a button and instantly send a message to your business on WhatsApp.

This is a great way to combine brand awareness with engagement, as you can funnel users from your ad directly into a conversation on WhatsApp. Plus, WhatsApp is a platform that consumers are already using daily, so you know they’re likely to be responsive to messages sent through this channel.

  • Auto-engage FB leads with WhatsApp API and chatbots

One of the most effective ways to reach potential customers is through Facebook ads. However, simply running a Facebook ad is not enough to guarantee engagement.

That’s where the WhatsApp API comes in. By integrating the WhatsApp API with your Facebook ads, you can automatically engage leads with chatbots.

Chatbots are a great way to provide customer service and answer frequently asked questions. Along with nurturing leads, they can also help close sales.


The buying process or the buyer’s journey is not simple anymore. It’s about time selling evolved to match. With these new ways, there is no turning back!