Digital marketing gradually morphed from a new form of advertising to a marketing staple that every business should have. Online audiences are multiplying daily, and consumer trends have shifted from offline to online. Digital marketing involves advertising your product to audiences online.
Digital marketing enables businesses to reach larger audiences that traditional methods wouldn’t easily reach. It steers the marketing efforts to prospective buyers, most likely to purchase your service or product. It’s a measurable cost-effective type of marketing.
Let’s look deeper into online marketing and why you would benefit from a digital marketing company in Sonoma County.
What Is Digital Marketing
Digital marketing refers to using online platforms such as social media, websites, and search engines to connect with prospective and current customers. It generally refers to any marketing efforts on the internet, including communication via multimedia and text messages.
When you approach a digital marketing company Sonoma County, you will notice they offer multiple options for digital marketing.
Forms Of Digital Marketing
Here are the most common and effective forms of digital marketing:
- Search Engine Optimization (SEO)
SEO refers to carefully optimizing and structuring your website and its contents to give it the best position on google and other search engine result pages when a user searches for something related to your business.
- Email Marketing
All forms of marketing interaction over email are referred to as email marketing, from coupons, newsletters, and any form of interaction.
- Content Marketing
Content marketing is a general term used to refer to any efforts toward marketing through online content. Examples of content marketing include videos, eBooks, Infographics, blog posts, and videos. Most of these employ paid social and paid search advertising and SEO.
- Paid Search and Social Advertising
Paid social ads are the ads that appear as you browse on social media. Those that appear on search engine results on pages after you search a query are paid search ads. A digital marketing company in Sonoma County creates paid ads to compete for positions on the social media platform and search result pages.
- Mobile Marketing
Mobile marketing is an umbrella term for digital marketing efforts that target meeting their audiences through mobile devices. Examples include push notifications, Multimedia Messaging Services, and Short Message Services.
- Affiliate Marketing
Affiliate marketing is where a digital marketing company in Sonoma reaches out to third-party sites to advertise its services and products. Affiliate marketing is a referral form where incentives are given through sales, subscriptions, registrations, and email sign-ups.
- Social Media Marketing
Social media marketing increases brand awareness through multiple content approaches. Examples include trending posts, videos, reels, stories, memes, and static posts.
Why You Need A Digital Marketing Company In Sonoma County
Working with a digital marketing company has multiple benefits. Here is a highlight of some of them:
It Offers Vast Geographic Reach
When ads are shared online, people can see them from whichever corner of the earth they’re in, provided you haven’t geographically limited the ad. The internet is a global village that offers your business better market reach.
It Has Measurable Results
Digital marketing is equipped with tools to measure how effective your advertising is. You can find out the number of customers it reached, attracted and how much revenue it brought. While other forms often require you to seek customers for feedback, online marketing software and platforms can automatically track how many conversions you got.
Is Is Cost-Effective
Compared to offline marketing methods like television ads and newspapers, digital marketing is cost-effective. You have control over whether the target audiences will see the adverts in the first place. You can also reach audiences with just a single piece of content, provided it is actively online. You can also add other relevant articles whenever you want.
Online marketing offers you the unique opportunity to guarantee you get results for the cash you spend with a digital marketing company in Sonoma County.
Allows You To Target a Particular Audience
Digital marketing allows you to choose and target particular prospects in your audience that are most likely to purchase your service or product. While you can measure the demographics in billboards and print advertisements, you have little to no control over who will see your advert.
Digital marketing starts by identifying the specific audience, then curating and sending personalized and high-converting marketing content to them. A digital marketing company has the unique opportunity to identify your business’ buyer persona and refine your marketing content and strategy to suit them.
For example, you can target social media ads to a specific audience group based on location for local services, gender for gendered products, behaviors, networks, and interests. For paid search engine result pages, you can focus your efforts on users that have already shown interest in your service or product by searching for the specific keywords relating to your industry. You also can use measurable results to help you refine the strategy over time.
Allows Smaller Brands To Compete With Bigger Brands Easily
When you are still a small business, it can be highly frustrating and financially daunting, or impossible for some to compete with dominant brands and larger companies through traditional marketing. Nationwide campaigns and television commercials could cost you millions.
However, you can even outrank the biggest brands with the right digital marketing strategies and initiatives. Digital marketing has led to many overnight successes with the right content strategies. It’s a fairer ground to compete on since both your campaigns will reach prospective customers.
Invest In The Digital Marketplace
The internet has made the world a global village. Consumers are not only viewing brands online, but they are also making actual purchases right from their homes. Digital marketing enables your business to create, retain, and even grow its visibility and brand presence by the day.
Digital marketing is more than sharing a statement on what your business does. It’s a well-researched personification of a buyer persona, suitable content creation, targeted marketing, and impact assessment. With the right digital marketing consultant, you can easily leverage the power of online marketing to boost your sales.
