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How To Create Engaging, Shareable Content On Twitter


How To Create Engaging, Shareable Content On Twitter

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Twitter app icon vector with a watercolor graphic effect. 21 JULY 2021 - BANGKOK, THAILAND

Twitter has been in the news ever since Elon Musk acquired the platform. People worldwide are definitely questioning the multiple changes that the platform is going through. Not only has Twitter seen numerous changes, but the platform is essentially undergoing a complete renovation. However, with so many changes, the platform’s effectiveness as a marketing tool has remained strong.

Twitter is an online social media platform with a massive amount of users. The latest figures show that currently, Twitter has over 354 million active users, many of whom still log on to the platform daily. With that in mind, it is undeniable that Twitter is still one of the best platforms for marketing products and services.

Twitter As A Marketing Tool

Twitter allows brands and businesses to expand their brand reach by communicating with their customers and creating ad campaigns for their brands. Additionally, the introduction of Twitter Blue allows brands to provide better content with the help of newer features. Not only this, but brands can also get a gold badge for themselves that will help them differentiate from personal or individual accounts.

Despite all these advantages, no brand can successfully market itself if its content is lacking. Social media users follow brands that provide unique content that is visually pleasing and engaging. So how does one do that? Below are some tips to generate interesting content on Twitter to get more followers on the platform and expand a brand’s reach.

How To Generate Interesting Content For Twitter

Twitter differs from other social media platforms, where brands can simply post content and gather followers. To excel on Twitter, brands need to create a proper marketing strategy to create shareable and engaging content easily. There are multiple ways for businesses to expand their follower count on Twitter. However, to do so, they need to work with the features that the social media platform provides. So here are some tips to easily expand the brand reach on Twitter.

  • Brands must know the needs of their target audience and what kind of content they like to consume. This will help them create content that is relatable to their target audience.
  • It is important to consistently upload content for brands to reach the most accounts. It is also essential to not only post tweets but provide visual content for users as well. Visual content is more engaging for followers, and they will be more inclined to comment on or reshare such content.
  • It is equally important for brands to create content with recent topics. Providing interesting headlines for content is also important. If the content uploaded by a brand is dull and not exciting, users will not feel the need to engage with it.
  • Proper research is also needed before any content is uploaded. Brands must ensure that they do not upload offending or misleading content that could be discriminating against certain users. Researching recent trends and providing content related to trending hashtags on Twitter can also be a useful way to garner the attention of Twitter users.
  • It is also important for brands to follow relevant influencers. This can help them with networking and finding a suitable collaborator for their brand. Influencers can help brands a lot with marketing and advertising. Collaborating with an influencer can also help brands in expanding their account reach and visibility.
  • The best way for brands to increase the hype around their account is to respond to mentions. Additionally, brands can also start Twitter chats or participate in Twitter chats. Being visible on public chats can help brands garner users’ attention easily and effectively.


Social media platforms are an amazing way for brands to reach their customers and increase their brand value. If brands focus on providing interesting and engaging content, they can easily reach a wider audience and increase their followers. Platforms like Twitter are an amazing way for brands to find their target audience and network with potential collaborators. Brands must create a strong digital marketing strategy to grab viewers’ attention easily, and more people will be inclined to invest in them.