It is probably time to start thinking about providing interactive content to your visitors if you aren’t already providing it.
This category of material has the potential to lengthen the number of time users spend on your website, which has a wide range of positive effects for your b2b demand generation strategy.
Participation in meaningful activities has been established in a significant number of research to facilitate more accessible learning. When we are required to make a personal commitment, we engage all of our senses and can comprehend a subject matter in more depth.
In addition, interactive content is easier to understand and gives a lot of information. The use of interactive content, which has been around for years, enables the public and the brand to engage with one another in a closer and more transparent manner.
It is necessary to constantly be aware of the steps performed by technology to incorporate these advances into your tactics.
Not to mention, of course, the requirement to understand each audience to provide information that is ever more appealing to them.
Types of interactive content
Interactive videos
Because video is such an immersive medium, it is ideally suited for the dissemination of information as well as the elicitation of feelings. The audience is given the opportunity to take their own path through the story and to have a one-of-a-kind experience thanks to the interactive nature of the film.
Interactive infographics
In the opinion of 40.2% of marketers, infographics are the most effective visual medium for audience interaction, ranking higher than films, presentations, and data visualizations respectively.
For many years, infographics have been among the most effective forms for content marketing. However, just as with any other kind of material that gains popularity, the amount of competition is highly significant.
Infographics are more likely to capture people’s attention, motivate users to investigate the data, and share the result when interactive components are included.
In addition, users remember the material better since they are required to actively engage, which makes them a highly effective resource for educating the audience that you are trying to reach.
Interactive emails
Because of its remarkable capacity to evolve in response to shifting market conditions, email marketing has been producing impressive outcomes in content marketing for decades. Obviously, this also encompasses the utilization of digital content that can be interacted with.
Email is a special kind of communication channel since it enables us to send highly tailored messages to individual users. This makes email a potent tool. A wide variety of information may be incorporated into them to make them more interactive, including films, polls, pictures, navigation menus, and even games.
Recommendations of products
Recommendation engines rely on algorithms to sift through user data and present users with the goods that are most relevant to them in their specific circumstances. In recent years, it has developed into an important resource for online business transactions.
We can combine the recommendations with a questionnaire to better tailor them and improve the amount of interaction. We find out how the user’s requirements align with our product by asking them a series of questions, and then we make recommendations that are specific to the user’s circumstances.
Augmented reality
Augmented reality, which superimposes digital features on top of the physical world, is yet another development that has been wildly successful in the realm of digitally generated interactive entertainment.
This idea gained widespread notoriety due to the popularity of the game Pokémon GO. However, its applications in marketing go far beyond that game. For example, you can use it to visualize how the furniture you want to buy looks in your living room; you can also use it to try on clothes and sunglasses without leaving your house.
Interactive questionnaires
The user responds to a series of questions in the interactive questionnaires, which can change depending on their responses. At the conclusion, they receive a tailored response according to their specified preferences.
The surveys are versatile enough to be modified to a wide variety of subjects and tones, such as determining the user’s investment risk profile or determining which meme is the most accurate representation of the user.
They are a form of content that is typically very appealing to users, produces virality by encouraging the sharing of the results, and offers a great deal of information to the brand that commissioned them.
The Bottom Line
Your users will find interactive material more interesting and assist you in accomplishing your business goals. The choices are virtually limitless, ranging from interactive video to augmented reality, yet, it is feasible to select forms that are easier to understand.
You’ll get access to various tools that will enable you to improve your content strategy and make the most of these opportunities.
