The internet is at the forefront of business today, and it’s important that your operation can keep up with what other businesses are doing. You need a business website, and you need one that is built with purpose and insight.
It’s easier than ever to build a website on your own these days. Prefab website templates make site development simple, but there are a few design elements that should never be overlooked.
Take a few moments to read through this brief look at a few of the most important elements of a successful business website, and make sure your business keeps pace with today’s technology.
Simple navigational tools
Function is a foundational necessity for a good business website. You need a website that is easy to use, and navigation is arguably the most important aspect of function on any site.
Implementing a stationary navigation bar within your website design will set your visitors up for success. Check out how this industrial safety equipment website integrated their stationary navigation setup.
With simple navigation, people will intuitively understand how to find the information they’re seeking. On the flipside, complicated navigation will frustrate users. Frustrated users won’t stay very long before moving on with their hunt for information.
Communication should be highlighted
Your business website needs to be built in such a way that it encourages visitors to communicate with your operation. You want to talk to the people your business serves, so you can always be working towards providing a better quality of service.
Every notable business website has a contact page, and your contact page should have at least three different ways for the public to communicate. You can also slap a phone number and email link on the homepage of your site for speedy communication access.
Social media connects your business
Connecting your website to social media gives your business an excellent link to a much more engaged audience. People on social media want to explore. They want to click on things.
Give users a reason to share your website pages, and then supply them the means to do so. Add social media sharing icons to your website’s design, so it’s easy for web users to contribute to your digital marketing efforts.
High quality images are important
Every great website provides great visuals as well. You can give visitors to your site a reason to stay a little longer with a quality image. Quality is the key, though. Don’t let your images show up gritty or pixelated, and take steps to assure they don’t add lag to your site’s loading speeds.
Add a blog to your design
Finally, make sure to add a blog section to your business website design. People love to read a good blog, and a quality blog could keep people on your site for much longer than your average visitor.
