Introduction
We missed outdoor advertising the most during the COVID19 pandemic!
Being one of the oldest forms of advertising, is it losing its charm?
Is outdoor advertising still a thing? Or are they losing their battle to social media advertising?
These are some of the common questions which we are getting a lot of recently.
People with new business ventures and some traditional business owners are constantly battling online and offline business; where does outdoor advertising go at times like this?
This is the big question here!
What Is Outdoor Advertising?
Home Advertising or OOH is what we see in posters, Billboards, and other display materials, which are mostly presented for the purpose of awareness.
In the earlier period of industrialization, this, along with newspaper and pamphlet advertisement, was one of the pioneer forms of advertising.
Today’s consumer would rather prefer to scroll through an advertisement than look outside at a billboard and read the extremely catchy tagline.
There was a time when these used to keep us hooked!
No Google SEO, no algorithms!
Just simple taglines.
However, just because social media and digital advertising don’t mean that real advertisement is dead.
We are seeing people getting more inclined to OOH now that most of the shops and offices are opening.
You just have to know how to do it right!
Great Outdoor Advertising Ideas
We have talked to marketing experts, and they have ardently talked about why they love outdoor displays.
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Here is a compilation of the best outdoor advertisements for your household.
1. Mobile Advertising
Mobile advertising has nothing to do with your cell phone!
However, it is an excellent way to attract people on the commute. The sole purpose of these outdoor display advertising is, of course, creating awareness.
That’s why it doesn’t take much!
All you need to do is display your brand new product or company on the side of a bus, and you will see people catching the amazing catchphrase while they are stuck in traffic.
2. Graffiti Art On Walls
Graffiti on the wall is a new thing!
This gives every advertisement a very artsy look. Perfect for products that cater to teens.
Because graffiti itself has a very rebellious undertone, this is the best way to get your point across to the youth of our world.
Plus, the art is gorgeous. Add a good tagline, and you have a masterpiece in terms of outdoor advertising.
3. Led Digital Advertising
Yes, you do not have to scroll through Facebook endlessly to enjoy a good advertisement!
Rather than posting it on a screen, you can now present it on big billboards but only with moving pictures.
This is the best form of outdoor advertising on a busy street, with people sulking over the traffic.
Now, imagine your corporate advertising storytelling taking them out of boredom.
That is something they are less likely to forget for sure.
4. 3D Billboards
Now that technology is doing so much, why not 3D billboards!
Not only are they more exciting to watch, but they will make your company stand out.
This is probably something new that the viewers are going to notice, among the generic 2d posters, and then suddenly they are hooked!
Along with the 3D element, you should add other factors to make it look even more appealing.
Like vibrant colors, a good catchphrase, or a celebrity who is on the covers now.
5. Bridge Advertising
Bridge advertising is the best way to advertise when you are trying to attract travelers.
If expansion is your plan, then run for the bridges!
Bridges are the connection between two areas, which means that you can now target an audience from the locals and the town nearby.
This is why bridge advertising is gaining so much popularity in recent years. Especially after the pandemic, now that everything is slowly opening.
Let’s Get Outdoors!
The pandemic has actually taught us how beautiful the outdoors are!
The essence of looking around, being mindful, and gaining knowledge from the outside is a different experience on its own.
An experience that digital advertisement on your phone cannot provide.
This is why if you are thinking about advertising – let’s get outdoors!
