Surely, you have incredible material that is well mixed, has perfect lyrics, and a style that many people would enjoy… but you have not achieved the momentum you desire for your musical career. Don’t worry, and take a look at these 7 tips for musicians.
1- Digital Marketing
Indeed, a good Digital Marketing strategy will motivate you to take your first steps, and while it is not the cheapest option, it is the one that produces the most results. Keep in mind that positioning yourself in the depths of the 2.0 world necessitates intense SEO, which only specialists understand.
Another strategy people tend to use is buying SoundCloud plays to increase their song visibility on search & discovery.
In general, the ideal approach is to begin with a market study, outline the goals to be achieved, the strategies to be implemented, and the planning to be followed, then engage in digital promotion, and finally assess the scope of the results. Many questions about what Digital Marketing is and who or how they can help you can be avoided ahead of time.
2- Create a Youtube Channel
According to YouTube press figures, there are more than 1.9 billion users who log in to YouTube on a monthly basis. It supports over 80 different languages. After Facebook, it is the world’s second most visited social network.
It is the most popular portal among people aged 18 to 34. It has more viewers than any TV channel, and as if that weren’t enough, it provides nearly half of all music on demand! Do you still have doubts about the significance of establishing a channel on this digital music distribution platform?
3- Use TikTok
TikTok is an excellent marketing tool. It appears to be the industry standard for music promotion and content development. The great thing about Tik Tok is that anyone, even if they have a small following, can go viral with great content.
Their algorithms work by showing videos to a small group of users, and if there is enough engagement, the video is pushed to a larger group of users, and the process is repeated. The more engagement you get at each level, the more users your content reaches.
Take for example the most popular tiktokers like Addison Rae with 86 million followers, now imagine if your song went viral and people start using it in their tiktoks, it will generate infinite plays.
4- Improve “fans engagement”
Your audience will be more committed if they receive feedback and feel close to you. Create a blog where you can share all of your musical news and even (and only if you want) personal information.
Respond to that tweet in which they say your song is beautiful, like that cover that a fan of yours uploaded to their profile, mention that incredible article they wrote about you, or ask questions that compel your fans to visit your digital spaces. You not only create a more approachable image of yourself, but your followers will eagerly await any content you post to “talk” to you.
5- Keywords
Another positioning strategy is to use and create keywords that identify your website in order to generate visits to your spaces. It is a well-known and widely used SEO tool, and it is regarded as one of the keys to digital success. What is really important at this point is the analysis of your content for the creation of keywords in order to position and maintain yourself over time. It is essentially an ant job, but it produces excellent results.
6- Contact Bloggers
Bloggers are creators of online content with a great social influence between different areas of interest. As a music marketing strategy, research bloggers related to the music industry and ask for their help.
7- Use Google Alerts
Among the many tools available from Google, you can set up alerts to notify you when someone mentions your music online. As it is? Simply put, Google searches the internet for keywords, and when a match occurs with your artist name or songs, Google notifies you via email.
To take advantage of Google Alerts, you must have a strong online presence for specific keywords. Google can filter the results and notify you faster this way. This also allows you to keep track of how often your music is mentioned and under what types of searches, allowing you to improve your promotion.
