A website serves a crucial role to any business that has adopted it. It more or less speaks on your behalf in your absence. A website is one of the digital marketing strategies you can adopt to create brand recognition.
However, for your website to meet your needs efficiently, including achieving your bottom line, its design must be of optimum standards. You want to engage guests on your website longer, which will more or less compel them to purchase your products.
What design features must you incorporate for strategic web design? These are the key elements to have:
1. User Experience
User experience is important in web design. It determines how easy of a time guests to your site will have as they interact with your site. A poor user experience might evoke the wrong emotion from the guests, which reduces their chances of becoming customers. They’ll likely seek other websites with better user experience, often your competitors, which isn’t ideal for your business.
It’d help to incorporate a navigation system on your site to enhance the user experience. One such system is a menu with icons that give shortcuts to various pages on your website. The menu will prevent your workers from perusing your website from page to page to get the data they need. It’s advisable to ensure the icons have working links; otherwise, it’d defeat the purpose of a menu.
Besides a menu, have clear call-to-actions. These would prompt guests to take the next step of making a purchase, be it, shop now, click to make a payment, add to cart, etc. Your contact details, especially your telephone number, should be part of your call-to-action. It makes the process easier than guests writing down the number to call you. They might make errors and fail to reach you. It’s best to ensure that these buttons are bold and easy to pinpoint.
Consider putting them in a square, circle, etc., and filling it with a bold color to draw attention. A guest is less likely to miss them. Consider hiring the services of an expert in website user experience; you’d want quality web design in Melbourne and not a substandard one.
2. Organization
It’s said that first impressions are crucial; therefore, the outlook of your website is important. How you organize your website greatly impacts how guests view you as a brand. If the organization is shoddy and things are all over, it might put off some clients, causing them to seek other sites for their needs. Therefore, it’s crucial to organize your website.
Consider minimizing the number of words on a given page, especially your homepage. This is the first page guests will land on. Too much content might seem overwhelming, putting off some clients. On the other hand, very little content might seem off, making clients think the website is incomplete. Both situations aren’t ideal. What’s the solution?
The answer is simple: use the right font. Ensure it isn’t too small or too big. With the right-sized fonts, you’ll have enough content for your homepage and the other subsequent ones.
Besides fonts, it’s also best to use headings, sub-headings, and other titles. Each should use a different font to reflect importance or what supersedes what. For instance, your company name should be the heading, with your brand message and main policy following, e.g., ‘our aim is to bring door handle solutions to your doorstep.’
3. Visuals
Visuals, in this context, refer to the images and graphics on your website. They include your logo, pictures, videos, and colors. Each of these plays a role in relaying your brand message.
The main aim of using visuals for your website is to eliminate a boring website full of paragraphs of text. You can relay your message in picture form or through videos. Videos suffice better for longer messages since they shorten your guests’ time comprehending the message.
On the other hand, colors aim to be attractive to the eye. A bold, bright color can spike the interest of guests, making them spend more time on your page. Here, it’s best to study and understand your target audience before incorporating any color. An older target audience wouldn’t resonate with bold, bright colors like yellow and red. Use light grey, and beige, for such an audience.
However, even as you consider your target audience, you also want to represent your brand. If your brand color is orange, it must be on your website. However, find a balance such that it doesn’t appear too much.
Conclusion
Developing a website design shouldn’t be a tedious, never-ending process. With the right insight, the process should be easy and fast. This article provides such insight (elements of a strategic web design) that you can adopt for the process. Be sure to incorporate these elements for an effectively working website that’ll increase conversions.
