There is no point in building a website if it isn’t gaining many visitors. Different factors can determine your site’s success, including its content, keywords, and format.
It is naïve to believe all you need to do is hit the live button on your site and visitors will follow, as it requires much hard work, effort, and skill. If you are scratching your head about what to do, here are three likely reasons your website doesn’t have traffic.
- A Poor or Non-Existent SEO Strategy
Google might be a source of free, organic traffic, but you will need to earn every visit to your website. If you want customers to buy your products, reserve a table at your restaurant, or book a hotel room, you must step up your SEO game.
If you are unfamiliar with search engine optimization (SEO), it is a strategy designed to improve your website’s visibility in search engines’ results. For your URL to appear at the top of Google or Bing when users search for products or services related to your business, you must:
- Publish top-notch content
- Optimize copy with keywords
- Set up an XML sitemap
- Build a responsive web design
- Switch to HTTPS
- Improve your page speed
If you have no idea how to execute the above white-hat tactics and more, allow this SEO Agency Birmingham team to create and execute an effective SEO strategy on your company’s behalf. The right tactics will transform your online visibility and reputation.
- A Weak Backlink Profile
If your website isn’t appearing in the top three search engine results pages for specific keywords, a weak backlink profile is likely to blame. Most top sites have substantial authority that allows them to enjoy superb online visibility.
You can develop a good backlink profile by:
- Writing high-quality content other websites want to link back to in their copy
- Requesting a backlink on websites that mention your brand
- Improving your anchor text ratio (a mix of brand, naked, partial match, etc.)
- Securing a mix of nofollow and dofollow backlinks on high authority sites
- Poor Quality Content
Fresh, well-written, and informative content will drive visitors to your website time and again. Don’t make the mistake of believing mediocre content will suffice, as your site will struggle to gain a loyal readership, earn backlinks, or reach the top of the search engine results pages.
Fresh posts can drive people to your site, but low-quality content will not encourage them to stick around or return. Convince visitors your site is worth exploring by publishing helpful, entertaining copy that makes them think.
High-quality content should feature:
- Attention-grabbing titles
- Short paragraphs
- High-quality images
- Backed up claims or advice with links or sources
- Informative data
Don’t hit publish and wait for traffic to roll in, either. Promote it across social media, feature the content in your email newsletters, or ask many websites to share the content with their audiences. You might soon notice a huge spike in your web traffic.
