No business would exist without great marketing strategies that promote its products and services. And while some businesses have an in-house marketing team, more and more organizations are deciding to outsource their marketing needs to a professional agency.
This is why marketing agencies are thriving right now. Organizations of all niches realize the benefits of hiring a marketing agency and if you’re in this field of business, you have a lot of chances to succeed.
But if you think you aren’t reaching your full potential and believe you can be more successful, here are a few techniques you can use.
Write a marketing proposal
The key to landing any big client is to write an amazing marketing proposal. This is a document marketing agencies present to potential clients that defines certain specifics such as the marketing strategy you have in mind for the client, how you plan to implement it, and the associated costs.
Since this document can make or break your business, there’s a lot of pressure around writing the marketing proposal just right. There are a lot of things you can put in your proposal, but that doesn’t mean you should.
Here are a few rules to keep in mind when writing the proposal:
- Focus on the client. While you do need to mention your expertise, it’s more important to talk about what you can do for the client. Do research on them to find out what kind of marketing strategies they used in the past, who their target audience is, and what would be the perfect strategy for them.
- Pinpoint the problem. While doing your research, find out what marketing problems your clients faced in the past through gap analysis and present them with potential solutions.
- Get to the point. There’s no need to go on and on about why your proposal is the best and why the client needs to choose your agency. Get your point across quickly and be as concise as possible.
As for what you need to put in the proposal itself, there are a lot of unwritten rules you should follow. But instead of trying to remember them all, the smartest decision is to use a marketing proposal template that will help you write the perfect proposal every time.
Use a currency converter
If you want to attract clients from all sides of the world, not just those who operate in your home country, you need to know how to approach international markets. The most important thing to remember is that almost every country uses a different currency.
If you offer your services internationally, it would be unprofessional of you to offer prices in a currency your clients don’t use. While you can convert the prices yourself by keeping track of exchange rates, this would be very time-consuming and it often isn’t even accurate enough.
The simpler and smarter solution would be to use an exchange rate API. It’s a secure and fast way to provide your clients with an accurate currency exchange no matter where in the world they’re located so they can know exactly how much your services would cost them.
Build an online and offline presence
Everyone knows that a business can’t succeed in the 21st century if they don’t have a professional-looking website that works seamlessly. As much as 75% of consumers admit to making judgments about a business’s credibility based on the company’s website design.
It doesn’t matter if you offer your services via your website or you just use it as an online business card, your agency needs to have an online presence. And to ensure a positive online presence, the website needs to be optimized for search engines, aesthetically pleasing, easy to navigate, and mobile-friendly.
However, it’s also very important to build your presence offline. While an online presence will help you gain more clients and better visibility, you will be able to make deeper connections if you go out into the real world and meet people.
Nothing will ever be able to replace networking. When you explain what your agency does to business owners and decision-makers in person, you will have the opportunity to make a great first impression if you’re memorable enough.
Be active on social media
Finally, we can’t forget about the world of social media. Websites such as Instagram and Facebook play a big role in the world of marketing. And with over 4.5 billion active social media users worldwide, it’s easy to see why most marketers use social media as their primary channel for advertising.
You can use social media advertising techniques to market your own business and find new clients easily. And since social media is used by people of all age groups, different interests, and professions, it’s easy to find a wide range of clients without any issues.
And if you’re just starting your business, introducing yourself to the world via social media is a great idea.
Final thoughts
It can be difficult to break into the world of marketing. The competition is fierce, clients are demanding, and new trends emerge every day. Therefore, it can be difficult even for the most experienced marketers to keep up sometimes.
But all of that shouldn’t discourage you. If you know the right techniques, success is waiting for you just around the corner.
