If you’re an MSP owner, you surely understand the importance of having your and your company’s name out in the market to attract more customers. It’s paramount that your MSP marketing methods generate results and that they are also efficiently deployed by you or by a marketing agency if you decide to hire one. So, how do you go about implementing the best MSP marketing strategies if you’re new to marketing?
If you want to attract new clients to inquire about your services and outperform your local competition, you don’t have to come up with a brand new strategy. Follow along as we go through some MSP marketing ideas you can use at your company right now.
Take Advantage of Online Directory Listings for Your MSP
If you’re like most MSPs, you want to be visible on the first page of Google when someone searches for your services in your area. One way to make this happen is by claiming and optimizing your Google My Business listing. This move will increase your chances of appearing in the coveted Local Pack—a featured section that includes three businesses in a given location.
To get started, create or claim your business listing on Google My Business. If you’ve already done this, check to make sure all of your information is up-to-date and accurate, including your NAP (name, address, phone number). You should also add photos, services offered, business hours, and anything else that would be helpful for potential customers.
In addition to Google My Business, there are other directories you should list your MSP in, such as Capterra, Clutch, and Managed Service Provider Directory. These websites can help increase your visibility in search engine results pages (SERPs), which can lead to more website visitors and, ultimately, more customers.
When creating your listings, make sure you include your NAP information and a link to your website. You should also write a compelling description of your business and the services offered. And don’t forget to add photos!
Use Pay-Per-Click Advertising to Drive More Traffic
Another way to increase your visibility in SERPs is by using pay-per-click (PPC) advertising. With PPC ads, you can place ads on Google and other search engines and only pay when someone clicks on your ad. This is a great way to generate leads because you’re only paying for results.
When creating your PPC campaigns, be sure to target the right keywords. Keyword research is essential for PPC success because it helps you identify the terms and phrases potential customers are using to search for businesses like yours. Once you know which keywords to target, you can create ads that specifically address the needs of your target audience.
Give IT Training to Help Your Customers Succeed
One way to show your customers that you’re invested in their success is by offering IT training. This type of training can help them better use the technology and solutions you provide, which can lead to improved performance and fewer support issues. In turn, this can lead to happier customers and more referrals.
IT training can take many forms, such as webinars, on-site training, and e-learning courses. The key is to offer training that meets the needs of your customers and helps them overcome any challenges they’re facing.
By offering IT training, you’ll not only improve customer satisfaction but also build trust and credibility—two essential ingredients for long-term success.
Create and Maintain an MSP Blog on Your Website
An MSP blog is a great way to attract new leads and build trust with your existing customers. By creating helpful, informative content, you can position yourself as a thought leader in the IT industry. This type of content can also help you rank higher in SERPs, which can lead to more website visitors and leads.
Not sure what topics to write about? Try to answer common questions your customers have or address common pain points. You can also create how-to guides, case studies, and other types of content that will be helpful for your target audience.
In addition to blog posts, you can also use your MSP blog to host webinars, podcasts, and other types of content. By offering a variety of content types, you’ll be able to appeal to a wider audience and build trust with potential and existing customers.
Give a Behind-the-Scenes Look into Your Business With Video Marketing
Video marketing is a great way to connect with potential and existing customers. By creating engaging videos, you can give viewers a behind-the-scenes look at your business. This type of content can help build trust and credibility, which can lead to more sales and referrals.
Not sure where to start with video marketing? Try creating a company overview video, customer testimonial videos, or how-to videos. These types of videos can help you attract new leads and convert more sales.
In addition to posting your videos on your website, be sure to share them on social media and other online platforms. This will help increase your reach and ensure potential customers see your content.
By implementing these trendy marketing ideas, you’ll be able to attract more leads, convert more sales, and build a successful MSP business. So what are you waiting for? Start implementing these ideas today!
Use Socially Responsible Marketing Strategies
As a responsible business owner, you should consider using sustainable and socially responsible marketing strategies.
