Many goods and services have long been duplicated in the network. Each consumer can make almost any purchase, order a service or simply take a tour of various attractions. All this purchasing and deals become possible because of the unique Augmented Reality in Business system. Below you can see a detailed description of all the advantages and features of AR, VR applications.
What are AR and VR applications?
AR and VR – these are widely used abbreviations that are familiar to every IT technology user and have the following meanings:
- AR – Augmented Reality.
- VR – Virtual Reality.
These technologies are widely used today by all the internet giants that set trends for the whole world, such as Google or Amazon.
Features of Augmented Reality in Business
The main feature of AR/VR technology is the physical blurring of the boundaries between the real and virtual worlds. Digital systems are being introduced into almost every area of the economy. A person can communicate with employees, order goods or services, receive various products from different industries without leaving the PC or mobile device.
AR vs VR
AR and VR are practically twins in their architecture and functionality. At the same time, professionals identify several fundamental differences between these technologies:
- First of all, both methods of virtual space digitalization are based on the use of 3D technologies and high-resolution video.
- Augmented reality is aimed at developing a simple interface and the ability to integrate applications on the simplest mobile devices or laptop computers.
- Virtual reality gives the effect of complete immersion in the digital environment, but the disadvantage of such technologies is that they can only be used on specialized devices.
- Augmented reality is often installed on a variety of local devices, which can be found in cars, cafes, or just on advertising banners.
- Even though AR began to be introduced into everyday life only recently, its initial modifications appeared several decades ago – in space programs, on aviation objects, or in high-precision medicine, as well as in the armament.
- AR and VR allow businesses to optimize costs, which will lead to multiple increases in profits and quick payback for most projects.
The basic advantages of AR
The AR market is worth billions of dollars, although it is still in its infancy. The high index of popularity is explained by numerous studies of reputable experts and the following advantages:
- With widespread implementation, technology greatly simplifies all business processes.
- The human and emotional factor is excluded when serving the customer.
- One of the best, affordable and feature-rich tools for today’s realistic 3D video games and movies.
- The ability to gradually integrate and scale the application for smartphones based on virtual reality and 3D graphics.
- The main advantage of augmented reality lies in the almost unlimited opportunities for development, which allows you to draw up promising business plans and plan serious investments.
AR in business
The number of AR applications are installed on their mobile stationary devices already in 2019 exceeded 2 billion units. These advanced technologies are widely used by users around the world in the following types of businesses:
- Retail. AR applications are being developed for both buyers and sellers. Consumers can organize a virtual sample of the product they are interested in or, if desired, buy it without human intervention. Sellers, in turn, can effectively carry out merchandising, as well as carry out inventory control.
- Real estate. Almost any multi-story building or cottage is built according to the project, most of which are made out of special engineering or architectural programs. The latest modifications of the application allow you to visualize not only the external view of the building – facades but also every detail of the interior. This allows consumers and real estate agents to organize an online viewing of any property, and the potential buyer does not have to waste time analyzing an inherently unacceptable lot.
- Interior’s design. Large world-famous retailers, such as IKEA, have created a truly unique application. Each customer has the opportunity, using a virtual program, to install a sofa, wardrobe, bed, or another piece of furniture in the room. This makes it possible to analyze combinations of textures, shades, and design solutions, which eliminates consumer disappointment after purchase. AR technologies have significantly reduced the percentage of inappropriate items returned to stores.
- Tourism. There are many large or local applications for mobile phones on the market, where tourists can see all the sights in 3D visualization. Depending on the degree of development and completion of the program, roads, pedestrian zones, 3D tours of many shops, restaurants, temples, or architectural monuments are available to the user.
- Education. Many teachers have long sought to diversify the school curriculum. So that students don’t get bored, programmers develop numerous interactive applications that provide complete immersion in the subject in a game form. Depending on the quality of the study, the student can research geography, history, or biology as well as other items not only in 3D visualization but also through videos, animation with an interesting plot soundtrack.
- Healthcare. AR technology is also often used in medicine. The patient can study the animation with the symptoms of a disease and find such signs in his body with high accuracy, which will allow him to see a doctor as soon as possible. Professional augmented reality programs also help surgeons, ophthalmologists, or just nurses in carrying out preventive procedures, or in the appointment of a course of treatment.
- Internet dating. A striking example of the use of augmented reality in the dating industry is the well-known application Flirtar. It is enough for the user to download the program, register an account and not only view the profiles of users matching the search criteria, but also scan the surrounding space. This identifies people who will also use the program, increasing the user’s chances of fast dating.
The above are only a few examples of the applied use of AR technology. The scope of such an innovative augmented reality system is much higher and allows it to develop every year. involving more and more people. Each potential buyer contacting our company can order as an individual application based on AR, or use standard schemes that were previously developed for similar Industries.
