Sports betting is a whole industry in which huge sums of money are circulating. This industry, as a monolithic part of the economic structure, is subject to the same changes as its other parts, i.e. depends on such macroeconomic indicators as the solvency of the population, the state GDP, the tax regime, the presence of legal restrictions and many others. Betting as an important part of the economy is influenced by all economic processes in the world without exception, and the overall number of Rabona bet app users proves that.
General Characteristics Of The Global Betting Market Development
In 2020, the betting industry around the world sagged seriously. The fact is that a significant portion of the largest betting offices accepted bets in offline venues, and this market share during the pandemic was gone.
However, the online sphere could quickly compensate for the loss of physical premises, and it even benefited betting companies as they managed to reduce the cost of maintaining premises, but the new surprise for them was the legal restrictions of some countries, primarily of the European Union.
The fact is that a person in isolation, as proved by scientists, is more prone to develop mental disorders. The first of these became a real problem for European society during the period of self-isolation, and governments took measures to combat it.
Thus, the following measures were taken:
- Time spent on a bookmaker’s site was limited (Sweden);
- Daily deposit limits were set (only 50 euros a day in Belgium);
- A ban was imposed on the use of credit cards as a means of depositing a bookmaker’s account (in Great Britain);
- The advertising activity of betting offices was restricted (almost in all EU countries).
By 2022, Covid has already gone down, everyone has forgotten about the pandemic, as more interesting news appeared, but most of the restrictions for bookmakers are still in force. Even so, the market has been able to recover to pre-pandemic levels, although online now occupies a large part of its structure.
Digitalization Of The Sector
Digitalization has become a feature of the entire global economy. Online reached its peak during the period of self-isolation, and it will no longer give up its position. The structure of the economy, and the betting market in particular, has changed forever. This has recently reflected the development of bookmakers.
The Growth Of Popularity Of Mobile Apps
If previously online betting was associated primarily with browser-based sites, now most of the betting is done via cell phones. Thus, data from a study by the Gambling Craft group suggests that in 2021, 67% of bettors preferred to use trusted apps, including a Rabona bet app, rather than browsers.
Apps give bookmakers a number of advantages compared to websites, so they are trying in every way to redirect users to install them, launching special bonus programs. The main advantages of a Rabona bet app are:
● there is an opportunity to quickly implement technical innovations, such as the introduction of voice assistants;
● there is an opportunity to integrate the office application with other programs, for example, with messengers;
● new channels of communication between the bookmaker and the players become available;
● There is an opportunity to scale traffic at the expense of players from countries where gambling is officially prohibited.
It’s easier to control the player through a Rabona bet app, and the possibility of personalization of accounts is expanding.
