Have you ever browsed real estate listing or magazines, do you feel whether the real estate photos are real or fake?
Why do most real estate agents are looking for photography, does it create any impact on real estate business in terms of driving more revenue?
Does a standard photo taken through the phone be enough to sell property online or offline?
Will it be okay to beat the real competition when you are competing with your local competitors who are doing their best in selling properties to buyers.
According to recent studies done by real estate photography company, high professional photos sell faster than low-quality pictures taken by unprofessional photographers.
According to the National Association of REALTORS®, 50% of buyers purchased home online, and the rest of the percentage from other offline sources. So it makes it very clear that photos speak everything about the property.
And it drives the curiosity in the mindset of the buyers to view the property in real life.
Pictures are the first entry steps for your prospects to make a correct choice.
Most of the buyers are hanging online to get better deals on their next significant investment in buying home.
As being a real estate image editing firm, we interviewed real estate clients and researched on this topic. We found that the real estate business requires good photography to promote images through various sources and professional photographers are the one who shoot high-quality pictures for real estate agents and sellers to sell property online.
Image sells everything, even million-dollar mansions, all you need is to hire high professional real estate photographers to get your job done on time.
Real estate photography is complicated, and trying to get normal photos using your skills will drive ZERO emotions in the mindset of buyers and also consume most of your time in shooting
pictures without knowing the exact concept of shooting the right photos. Phone is not enough to take quality pictures, so we would recommend hiring a photographer which will be less expensive.
Instead of wasting time on clicking pics rather you can focus those valuable minutes on growing your business.
A photographer will take over your risk to visit the location with their style of shooting property, both indoor and outdoor.
And we found most of the real estate agents making mistakes when it comes to photographing real estate property.
1. Not using lights to click better pics, most of the real estate agents shoot against natural light, which looks dark and unprofessional.
2. Not using the right lens, most of the agents don’t know which camera lens should be perfect. Capturing pictures using phones, which are not wide-angle lenses.
3. Don’t know how to adjust color temperature especially when dealing with natural and artificial lights
4.Not willing to invest extra money on hiring a professional photographer
5.Didn’t understand the use of drone when shooting outdoors to capture whole property
6. Don’t use a tripod to avoid blurriness in the image and mostly use hands to hold a camera or iPhone when shooting interiors or exteriors.
7. Don’t know how to declutter the space with unwanted things which may create a bad impression on the mindset of the buyers.
8.Didn’t know why the image looks crooked where the horizontal and straight lines don’t look perfect.
9.Publishing photos on real estate listing without having knowledge of editing photos.
Taking photos does require time and effort and as being a real estate agents you need to move room to room to snap better pictures and make them perfect before you upload them on
real estate listing.And it is stress job to make it perfect through editing or you might need to go back to that property to retake the shots that might be an extra expense to revisit the location.It’s a risk for your brand when you upload the pics on MLS if your photo doesn’t meet the standard quality.
Homebuyers get attracted through the visuals first with appealing photographs of the home with true features and characters. So it becomes more important to showcase high-quality images for every feature to show up when trying to sell them online or offline.
And that includes pictures of kitchen, bathroom, living room, family room, bedroom, backyard with other features like additional assets and location aspects that may benefit the seller and the buyers to like property which includes nearby lakes, mountains, beach, golf course and other facilities to bring more value in the selling point.
Taking photos does require time and effort and as being a real estate agents you need to move room to room to snap better pictures and make them perfect before you upload them on
real estate listing.And it is a stressful job to make it perfect through editing or you might need to go back to that property to retake the shots that might be an extra expense to revisit the location.
It’s a risk for your brand when you upload the pics on MLS if your photo doesn’t meet the standard quality when your potential buyers are looking for.
Ending our words
Real estate agents who value their business are updated with the current trends in real estate to drive sales.
In the world of digital transformation, we got the opportunity to promote anything online on different social media platforms like Pinterest, Instagram, Facebook, and other platforms where targeted buyers spend most of their time hunting to get their future home.
And when viewing high-quality images, bring leads, and that converts into sales, and trust builds in the mindset of your buyers that you’re genuine.
Amazing photos will inspire and convey the right message to the right buyers, and you’re the one who wants to take responsibility and take your roles seriously when
it comes to sell your property through any means.
If you again ask the same question – “Does Real estate photography is good or bad for real estate business”
YES! High-quality pictures do matters in the real estate business. Without it, you can’t succeed in this competitive business.
