In the process of releasing a brand new product, there are always plenty of reasons to start a new campaign.
But in order to make sure your campaign is as successful as possible, you need to plan and strategize the campaign in advance.
That’s why you need a data-driven marketing strategy to help shape the direction of your social media campaign to improve your chances of achieving your goals. Here are some of the tips on how to build a social;
● Understand the goal of the campaign.
The first step is to work together with your team on the details of the campaign. Whatever the campaign is, understand the goal. What action do you want the user or follower to take when they see your post? Is the goal clearly conveyed, while still being fascinating, adorable, and share-worthy? How will you measure the usefulness of the campaign?
Nail down these important details first to get a clear idea of where you’re going. By the way, get Local Seo Portland here.
● Conclude on how to promote the campaign on each channel.
Now it’s time to decide what kinds of content you will need for each social media channel. You might want to create a short video for Facebook and Instagram. An event on Facebook will need a special banner image. You might also need to create images for Twitter and Pinterest. Understanding the purpose for each channel is key to making this step work.
Social media advertising is critical if you actually want people to see and interact with your posts.
● Create a content calendar for a certain time-frame.
The next part of the planning process is actually framing out your schedule on a calendar. What days of the week and times will you be posting engaging content to your social channels? What type of messaging and creative copy will you use to generate engagement? You can set up a basic outline of what each day looks like for the week or month of the promotion on a calendar template.
● Create beneficial visual content.
Now it’s time to create all of the visual components you planned out in steps 2 and 3. You don’t need a graphic designer to make really entertaining and engaging images.
A good tool for creating engaging images is Design Wizard. It’s a new graphic design software that allows you to create a personalized image in seconds. It has over 1 million high-quality images in its library and thousands of templates.
● Schedule posts.
Now it’s time to schedule! You’ve got awesome content, you’ve got a calendar, you’ve got a plan. You’re ready to put it all together in your social media scheduling tool of choice.
● Monitor and respond.
Don’t just set it and forget it. This is a well-oiled social media machine and while it might be running smoothly in the background, you still need to be very much involved. Part of managing social media like an expert is simply being present from time to time on your profiles. With the management tools we talked about earlier, you can set up notifications on your phone. So you can stay updated and know if someone comments on your social media, you can respond promptly.
● Follow up after the event or promotion, if necessary.
If your campaign is based around an event, or say the launch of a new product, then it may make sense to follow up with photos or updates. If you did a giveaway or a contest, post pictures of the winner or stats about how many people participated.
● Analyze and adjust.
Take time to go over your analytics to see what worked and what didn’t work. Maybe all of your early morning posts did really well and your mid-afternoon posts didn’t do too well. Or one type of visual content or messaging had higher engagement than another. Then, use that knowledge to adjust your strategies for the next campaign.
In conclusion, your social media activity should be properly incorporated with your overall Marketing strategy. Which implies you shouldn’t lose sight of your end goals for more engagements, more leads and more customers.
