If you see a pattern in your orders where customers commonly purchase several different product variants together, it’s worth considering creating bundle deals. For example, if you sell gloves and hats, you could create a bundle deal that lets customers first choose their preferred pair of gloves, then select their desired hat.
How does product bundling work?
Product bundling is a sales technique where you combine products and sell them as a single unit for a discounted price. This is a great way to increase average order value, encourage upsells, and reduce abandoned carts.
Bundling is a great way to show your customers that you have all the products they need in one place. By creating a bundle, you can help your customers avoid going to multiple websites to find the right products, and it will also save them time when they make their purchases.
Bundles can be displayed on their own dedicated page, or they can be added to collections. It is important to display your bundle deals where your customers can see them, as this will encourage them to take advantage of them. This bundle app is the best bundle builder you can find.
What are the benefits of product bundles?
Product bundles can be an effective way to increase average order value and promote complementary products. Bundles can also help reduce cart abandonment and provide a more cohesive shopping experience for customers.
Another benefit of bundle builder is that they can be used to showcase new and emerging products. For example, a store may choose to bundle a new skincare product with existing bestsellers to give customers an opportunity to try the latest offering.
Finally, product bundles can also be used to create custom promotions and incentives for customers. For example, a store may offer a discount on a bundle of two or more products to encourage customers to buy more. This can be particularly useful for high-margin items such as electronics. Bundles can also be used to promote new subscription services or seasonal offerings.
How can products bundles be implemented in Shopify?
Bundling products can be a powerful way to increase average order value (AOV) and drive sales. It also provides a convenient way for customers to purchase multiple items at once and save time.
Another effective strategy is to offer promotions and discounts for bundle purchases. For example, you can create a “buy one, get one” deal or a discount offer such as “buy 3 for $60”.
In addition, it’s important to track the performance of your product bundles. By monitoring the sales and conversion rates of your bundles, you can make data-driven decisions to improve your sales performance. Triple Whale’s Cart Analysis tool can help you evaluate how well your bundles are performing by analyzing the top-selling products and products purchased together by new versus returning customers.
Product bundles can help increase the average order value (AOV) by providing customers with a convenient and affordable way to purchase multiple products at once. Adding a discount to the bundle can further incentivize customers to purchase, leading to higher conversion rates and revenue for your store.
Bundles can also be used to promote new products or move slow-moving inventory. For example, a tea retailer might bundle their popular teas with related accessories to make the package look more attractive and appealing to customers.
Another way to use product bundles is to offer upsells and cross-sells on the checkout page. For example, Livie and Luca offers a “family kit” that includes a baby towel, wash cloth, and blanket for an additional discounted price. These types of promotions can increase sales and create a positive customer experience.
Here are some examples of bundles of products
Some bundle builder apps offer revenue-based pricing, with a percentage of total sales or revenue generated from bundles as the app’s fee. This can be beneficial for high-volume stores or those looking to maximize their return on investment.
Another approach to product bundling is to pair complementary products. This can help reduce inventory holding costs and encourage customers to purchase additional products. For example, a handmade backpack manufacturer could create a ‘family kit’ that includes extra straps and locks to increase average order value.
Finally, retailers can also use product bundles to promote discounts or value adds. For example, women’s undergarment brand ThirdLove prominently displays their build-your-own bundle promotion on its product pages and emphasizes the value of each bundle. This can encourage customers to buy more and boost loyalty.
