There are so many different digital marketing companies out there and virtually anyone with hosting and a domain can claim to be a digital marketing expert these days. This makes it extra hard to find someone reputable. The fact that the market is largely unregulated and that some parts of digital marketing can be very esoteric doesn’t help either.
Good digital marketing work costs a lot of money too and hiring the wrong person could be a major blow to your finances. This is why you have to know what to look for when working with a firm. Let’s take a look at a few signs that you’re dealing with a good digital company.
They Have Good References and Reviews
This is one of the easiest ways to know that you’re dealing with a good team. A good digital marketing agency should be happy and willing to give you references. The only exception is if you’re dealing with a brand-new service in which case, you’ll have to see some sort of credentials.
Also, check if you can find reviews for the service in question and check their portfolio and some of the companies they’ve worked with. You can ask the company if you can contact some of these people to know if they were satisfied with the service.
Awards and accolades are another sign of a good company. HC Media Group is an example of a highly decorated Digital Marketing Agency. Teams like these have had to make a name in this industry, which can be very difficult considering how many operating digital companies there are, so there’s a strong chance that you’ll be satisfied with their service.
They Have a Small Number of Services
You want to work with people who are experts and truly know what they are doing. If you see that a company is offering too many services, there’s a chance that they’re not experts in all of them and that some of the work will be outsourced.
Speaking of which, don’t be afraid to ask if they handle everything in-house or if they outsource some of it. Outsourcing is not always bad, but you have to know what kind of relationship they have with their supplier and if they always keep the same one or hire on the open market.
They Have Rigid Pricing Structures
If a company is trying to lock you down with a contract immediately, you should be very careful. A good company will give you some sort of trial deal that will allow you to test their services. They will never try to immediately lock you into a monthly or annual contract without showing some results first.
They Are Current with their Techniques
When speaking with a digital marketing agency, try to ask specific questions about their techniques. If they run Google Ads, ask them about ad extensions and see how they answer. If they run SEO, ask what their on-page SEO and link-building tactics are. If you start hearing about things like keyword density and .edu links, then you may be dealing with a charlatan. This is why you also need to learn a few basics about any technique you are trying to use, even if someone else is going to handle the job.
These are all signs that you can trust a digital marketing company. Still take the time to look up any credentials they give you, and interview as many companies as you can until you find the one for you.
