Instagram is rapidly expanding. According to Oberlo, 71 per cent of US firms utilize Instagram. And, on average, 63 per cent of Instagram users log in at least once a day, spending 28 minutes on the app. However, Instagram feeds are constantly altering, which is understandable given that 95 million photographs are shared every day. With so much information, it may be difficult for your account to stand out.
In this case, hashtags come in handy. One of the best ways to attract new audiences is to use relevant, targeted hashtags on your Instagram posts and Stories. And this may lead to more engagement, followers, and consumers for your company. In addition, knowing how to use hashtags on Instagram can increase your brand’s social media reach regardless of which social media platforms it employs as part of its social media strategy.
What Shows Up in Instagram Hashtag Search Results?
There are four different tabs in the Instagram search results, one for:
- Top-performing posts
- Recent postings
- Audio
- Places
Instagram’s algorithm recognizes what you’re looking for and sorts search results depending on your actions. Consequently, if you and a buddy both search for the same hashtag, the results will be arranged differently for both of you. In addition, everything on the Top tab is set, so no matter what sort of material you’re looking for with a hashtag search. You’re more likely to encounter content in a search result if you enjoy it.
How to Use Hashtags on Instagram Feed Posts?
- How Many Instagram Hashtags Should You Use in Feed Posts?
You can use up to 30 hashtags, and the search engine will ignore anything beyond that. However, the first 30 minutes are yours to do as you like. Should you, however, utilize 30? It’s a good idea to use at least 15–20. More is, in general, better. If you utilize them properly, go for all 30. Include as many as you can while being strategic and relevant to your business.
- Which Hashtags Should You Use in Your Instagram Feed Posts?
First and foremost, avoid spamming. In your caption, hashtags should seem natural. If they don’t mix in smoothly, put your hashtags at the end of your caption or even in the first comment. They’ll function the same regardless of where they’re positioned.
But how do you decide which hashtags are most appropriate for each post? The most significant responsibility is to brainstorm comparable phrases and explore relevant trends in Instagram itself, the quickest way to do so.
Begin by going to the Explore tab (the magnifying glass icon on the bottom menu). There, you can discover which hashtags were used in popular posts and see what hashtags were utilized. You may also use this website to locate popular, similar hashtags if you already have a hashtag in mind.
Simply put the hashtag into the search bar and select Tags from the drop-down menu to see how many posts have included it and other similar hashtags. Combining a range of hashtags from various popular categories is the best approach. First, choose three to five hashtags that are currently trending.
For a popular hashtag, there are around 300,000 to 1 million posts. Anything above a million people is meaningless to you since the internet is so overburdened with material that the only thing, you’ll attract are spambots. You don’t want it to happen. Next, choose three to five somewhat popular hashtags. These are hashtags with a reach of 80,000–300,000 people.
Choose hashtags that are highly particular to your sector, the material you’re sharing, or the solution you provide. Consider where your target audience is located. What are the activities of your target audience? What is the demographic of your target market?
Best ways to find the best hashtags for Instagram
- Monitor your competitors
Begin by doing a social media competitive analysis. Gather information on your competition as well as any critical influencers in your industry.
Please keep track of the hashtags they use the most and how many hashtags they use in each post. This will allow you to see how your rivals interact with the same target audience as you and which keywords they frequently utilize.
- Use a Hashtag Research Tool
Flick is a website that assists you in finding the finest Instagram hashtags for your business. You may use this tool to look up any hashtag and discover how popular it is. For example, if you search for #hashtag popularity, you’ll get results that indicate the hashtag’s overall popularity, recent popularity, and monthly and weekly trends.
Another platform like Hootsuite is another approach to search various hashtags on Instagram. You may keep track of the hashtags that interest you so that you can access all relevant information in one place.
- Know which hashtags are trending
Platforms like RiteTag allow you to enter your social media description into the text area and then upload the photo that will go with it. Then, based on your content, RiteTag offers hot hashtag ideas. You’ll find the finest hashtags for getting your post has seen right away, as well as hashtags that can help your article gain visibility over time.
- Find related hashtags
Consider utilizing relevant hashtags if you already know which hashtags are working effectively for your business. These hashtags may be a touch more particular than the popular hashtags you’re already using, allowing you to connect with a more focused audience. When in the Explore area of Instagram, the relevant hashtags appear right above the “Top” and “Recent” buttons.
3. Where Should You Put Your Instagram Hashtags?
Is it more essential to caption or comment? No, in fact. According to specific research, including them in the caption has a modest benefit. Some individuals choose to conceal them in comments so that they don’t appear spammy. Using the hashtag method above makes no difference in placing your hashtags in the description or the comment.
The system does not evaluate your content depending on where the hashtags are set. The positioning will have no bearing on the search results. Both strategies are effective. Where you put your hashtags is primarily a question of personal taste.
Check if Your Posts Showing Up in Instagram Hashtag Searches?
The simplest method to find out is to look over the post’s insights. The View Insights link is located below your post and above the caption. View Insights will bring up a brief information screen. Swipe up on the little menu bar to view a full data mesh on how that particular article fared. Continue scrolling to see where your impressions came from, including how many came from hashtags, at the bottom of the screen. You won’t be able to view which hashtags generated the most impressions, but you will check total hashtag performance.
For further information, Flick has Open Benchmarks for engagement rate on Instagram. In addition, you can also create and compare live analytics on your Instagram account with Flick.
It’s also conceivable that you won’t rank for hashtags or that you’ll get a tiny amount of exposure from them. That might be because your material isn’t very excellent. Instagram is unlikely to expose it to non-followers if it isn’t performing well with your followers. It’s also conceivable that your material is in a very saturated environment and that now isn’t the best moment for it to appear in those hashtag results.
