You might think that advertising your business is going to cost a lot of money, and you might think that that is money you can’t afford right now. The truth is that although advertising and marketing can be expensive, and although sometimes you do need to spend a lot to get good results, it is entirely possible to advertise your business on a budget in some cases. Of course, you’ll need to look at every angle of your business, your needs, what you expect from your marketing, and so on, but it can certainly be done.
How well you can market your business on a budget is another matter. Because you’re not paying for experts to help you, you will need to put in much more effort and do more work to ensure you get the results you need to grow your business. However, if you’re willing to do this, read on because we have some helpful ideas about advertising your business on a budget.
Host A Contest Or Giveaway
When you host a contest, or you have a giveaway on your site, you’ll be opening up your business to many new potential customers, and you’ll be reminding old customers that you are there. You can use social media for advertising your contest and even spend a little money boosting that post to ensure that as many people see it as possible. Encourage them to share the information with their friends, and your reach will grow even more.
Of course, there are certain things to consider when hosting a contest or giveaway, and they are crucial to getting it right. Firstly, you need to make it easy for people to enter; otherwise, unless the prize is truly exceptional, they won’t feel it is worth the effort to try to follow complicated instructions. Secondly, the prize itself does need to be worthwhile. Coupons for a store are a good idea as they are seen as good value. What you choose is down to you, but it does need to be enticing, and you may need to spend some money on ensuring it is good. However, this could be a great investment if you think things through carefully before deciding on what your giveaway is going to be.
Start A Blog
Launching a blog on your website is ideal to market your business for very little money and potentially no outlay at all, other than your time. A blog will help you market your business because it will help you be noticed on search engines – this is search engine optimization, or SEO – for one thing. This is what all marketing should be aimed towards, at least in part, and a blog is something that anyone can do, no matter what sector they are working in or how many hours a day they are working.
The blog is ideal for SEO purposes because it ticks a lot of the boxes that make search engines rank you highly. This includes constantly changing and updating content, keywords, images, links, and more. Your blog can incorporate all of this, and if it is interesting and useful for visitors as well, you’ll soon have plenty of people coming to your site and hopefully making a purchase from you while they are there.
