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Using Images Efficiently for Websites – A SEO Perspective

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<strong>Using Images Efficiently for Websites – A SEO Perspective</strong>

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It doesn’t matter whether you are a blogger or a website owner; you have to use images on your digital platform to make it visually attractive and engaging. The use of images is very important for a website. Still, you have to make sure that you add them in the right way or else you will lose the interest of the search engine and your target audience. You have to know about the SEO point of view related to images. 

If you are unfamiliar with the SEO concepts and the correct way to use an image, you should read this post. In this article, we have listed the SEO tips that would teach you how to use images on your website correctly!

All you need to know about the use of images on your website!

The first thing that you need to worry about is finding the right image for your website or blog. Not all website owners and content creators are professional photographers. Getting images for your site can be a real pain in the ass; per SEO rules and traditions, you have to focus on publishing unique and relevant images on your site. 

Finding free images for your website!

So first, let us give you a solution for finding the best images for your website or blog:

Reverse image search – SearchEngineReports.Net

The reverse image search by searchenginereports.net is a lifesaver for website owners. With this image search tool, you can easily find similar images for your website or blogs. The working procedure of this search by image tool is quite interesting and easy. 

You can use this image search tool and find related images for your site even if you don’t have any experience.

  • Open the “reverse image search” on your browser.
  • Enter the main keyword to which you are targeting your content.
  • After entering the keyword in the tool, you have to click the ‘search similar images button.
  • The tool would get you the most relevant image to your search query in less than seconds.
  • The reverse image search would get you results from six search engines.

The images that you get with the image search tool can be checked for royalty and copyrights. Finding copyright-free images is very easy with the reverse image search. Also, know that you can also use this image finder to check image plagiarism!

Now that you know how to find the relevant images for your site, you should read the tips to use the image correctly!

Using the images in the right way 

Here we have listed some tips and tricks which would help you know how to use images on your site:

Choose the right filename

The most important tip in image SEO is to write a proper file name of the image. If you want Google and other search engines to know what the image is about, you have to rename the image and key phrase. The file name should be relevant to the contents of the image. Also, make sure that the main subject of the picture is at the beginning of the image’s file name.

Choose the right image format

Picking the right image format is very important when it comes to search engine optimization. Generally, JPG, PNG, SVG formats are used on sites and blogs. Each format has its features and benefits, and you should only use the format which complements the nature of the site. The JPEG format is used when you want to get a good resolution with a compact size. Png is used when you want to preserve the quality and background of an image. In the same way, every format has its excellence. You can also convert the image formats or use reverse image search tools to find the same image but in another form.

Scale the image 

You have to make sure that the image is scalable, or else it is going to slow down the website. You have to set the display metrics according to the guidelines of Google. The size of the image should be well-optimized if you want to win the interest of the search engine. Making the image scalable would help you target it for both desktops and mobile users.

Reduce the image file size

In image SEO, you have to make sure that the size of the image is compressed so that it doesn’t increase the loading time of the page. You can do it with the help of image compressor tools, or you can also use reverse image search to find the same image but with a smaller size!

Add captions 

When you add an image to your site, you have to make sure that you add it with the text body that references it. You must also add a caption to the image so that readers can know its relation to the text. Also, know that captions help when it comes to scanning the web page for information!

Following these tips would help you use the image in the right way on your website or blog!