Nowadays, operating in the online market is not as easy as it may seem. The fact of the matter is that the online market is oversaturated and highly competitive these days. All businesses operating there share the same goal, which is to become successful and profitable using any means necessary to achieve that.
As you might expect, the competition is quite fierce so it’s rather difficult to stand out in such a landscape. What’s more, you cannot expect to stand out without a website and a good one at that. As you may already know, a website is your very own part of the Internet where potential clients or customers can find you and see what you have to offer. But simply having a website is not enough to succeed today.
In fact, your website must be able to provide a seamless browsing experience in order to impress visitors and encourage them to take the necessary action, which is to convert in one way or another. To create such a website, you need a great agency that will handle the task for you. So with that in mind, let’s explore why you should choose a high-end UX and web performance agency for your company’s website.
Meeting consumer expectations
It goes without saying that consumers have very high expectations when it comes to browning websites. Even a slight inconvenience or delay may force them to bounce right off and look for products or services elsewhere.
In order to prevent that from happening, you have to provide them with a truly exceptional user experience and ensure that your website performance is more than up to the challenge. This is not just something consumers expect, it’s actually something they demand. So unless you want potential customers flocking to your competitors, you better give them what they want.
Hiring an agency to create an amazing website for you is often the best approach to this matter. Professionals have experience in knowing how to meet consumer expectations so hiring them might be your best bet to ensure your website is unique and highly functional.
What makes a great website?
There’s a lot of debate regarding what kind of a website a company should have in order to impress their target audience. Suffice to say, there is no magic bullet that will solve that riddle for you. However, knowing your audience and having a deeper understanding about their preferences will put you on the right track. Creating a website that will stand out depends on the needs of the company and the needs of their customers but great websites do have a few things in common. So let’s take a closer look at those common factors, shall we?
- Fast website speed and page loading time – If there’s one thing online consumers agree on is that they do not tolerate sluggish websites. Even a second delay in page loading time and the vast majority of consumers will start bouncing off left and right.
- Seamless website navigation – Inconveniences are another thing online consumers aren’t very fond of – to put it mildly. Redirects, errors, missing pages and so on will deteriorate consumer patience faster than most webmasters realize. Therefore, a seamless website navigation is of the utmost importance if you wish to retain visitors on your website.
- Website design – Colors, images, graphics and other visually appealing factors is that really matters to consumers. They expect not only a functional website but a beautiful one as well. Whether you’ll opt for minimalism or rich visual depends on what your audience likes but an aesthetically pleasing website is a must nonetheless.
More often than not, balancing visuals and functionality is very difficult to do. Too many visuals and your website gets bloated. On the other hand, too few visuals and your website becomes dull. Hiring an agency helps remedy that as they are more than capable of optimizing your website performance while maintaining visual representation of it all.
It’s all about first impressions
As mentioned before, balancing visuals and functionality of a website can be quite a challenge. But where there’s a will, there’s a way or that’s how the saying goes. But there’s a hint of truth to any statement, especially this one. Balancing amazing visuals and website functionality is possible and also necessary. That’s how you make great first impressions, which are quite essential for companies these days.
That said, did you know that it takes an average consumer around 50 milliseconds to form a first impression of your website based on the design alone? They form these as soon as they land on your pages. Great visuals can certainly impress visitors who land on your page but if the page takes too long to load, then everything goes right out the window.
Web developers and designers ensure this doesn’t happen by compressing visuals in order to maintain their quality, while ensuring they don’t take too many resources. For those who don’t understand the technical terms, it’s simply magic or something close to it anyhow. In other words, if you’re not tech-savvy enough to create a balance between functionality and aesthetics yourself, it’s better to hire someone who can.
Going mobile
Your website can be the most functional and most beautiful to look at in the whole wide world, but if your website is not mobile-friendly, well you can guess what that means. Ensuring that your website is equally responsive on every device and every screen size know to man is not something that’s easily done. Hence another reason you need professionals in charge of creating and optimizing your website.
Implementing an adaptive or responsive design does the trick but implementing it the right way is a completely different story. After all, everything you’ve done with your website in terms of both visuals and performance must reflect accordingly when displayed on mobile devices. Keep in mind that mobile traffic has long since surpassed that of the desktop so if you have no means to cater to mobile users, you’ll be losing a lot of potential customers.
