According to a recent study, Google controls over 80 percent of global searches. Think about that for a moment, nearly 8 out of 10 users that use search engines performs that search on Google. This is why SEO is such an important marketing strategy for all companies. If your business can be found in Google, it has the power to drive a lot of new customers to your company.
Search engine optimization is always evolving, Google is always looking for better ways to return the best possible search results to their users. Due to this, it’s vital that you know search engine optimization and at a bare minimum, have a basic understanding of how you can improve your SEO to rank keywords in Google.
E-A-T Is One Of The Most Important SEO Updates In Years
SEO expert Richard Hale has over 13 years of experience and has worked with some of the biggest brands in the world, including Adobe and Apple. Richard’s marketing agency has test websites that measure how impactful SEO techniques are when they’re implemented for SEO purposes. In his search engine optimization guide, he explains how important the E-A-T Google update is and how you can now optimize SEO content to get the best possible results.
“Over my career, few Google updates have had the impact that the E-A-T update has had, Richard explained. E-A-T stands for expertise, authority, and trust. Google is rewarding websites that show real authentic expertise. Before this update, your on-site SEO content didn’t have to be greatly optimized, you could still rank keywords high in Google with little content. Now, everything has changed. You need to show your expertise through high quality content, showing Google you’re a true expert on the topic matter you focus on.”
Backlinks Are Still The Top SEO Ranking Factor
Even with the new E-A-T SEO update, backlinks are still the number one search engine optimization ranking factor. “While your on-site SEO content is now playing a much bigger role than ever before, backlinks are still your most important SEO ranking factor, Richard added. Backlinks are votes for your own website, the more sites are linking to you, this shows Google that others find your content valuable and useful.”
You still need to be aware of the sites that are linking to you, all backlinks are not created equal. You want to make sure your backlinks are from sites that Google trust. You want to make sure those sites have real organic rankings and keywords.More backlinks are not always valuable, but if they’re coming from authority websites, it will have a positive impact on your SEO.
7 Out Of 10 Consumers Start A Purchase Decision Using Search Engines
Since Google controls so much search engine volume and 7 out of 10 consumers start a purchase decision using a search engine, it shows just how important Google is to growing your business.
“Many companies are focusing on too many SEO ranking factors, Richard explained. While they may be hundreds of SEO ranking factors, there’s only a handful of SEO techniques that move the needle. High authority on-site content and backlinks are 2 of the most important and if you only focused there, I guarantee you’d see results from those efforts.”
The best thing a company can do for SEO is just getting started. Be aware of what your target keywords are and build internal content around those keywords. SEO has the ability to drive a lot of new customers and revenue, but it does take a little time to get your SEO established.
“Don’t expect to rank keywords overnight, Mr. Hale added. SEO is a longer term investment, what you do now is going to be rewarded weeks from now, months from now. However, if you stay consistent with it and continue to add SEO, you’re going to gain momentum. The best part, your SEO results compound month after month, this is why your ROI from SEO can be extremely high versus other marketing strategies.”
8.5 Billion Searches A Day
As of the last stats provided, Google brings in 8.5 billion searches a day! That’s a lot of opportunities for companies to be found. If you’re not taking SEO seriously, now is a great time to change the tune.
Google’s search volume continues to grow and that growth is consistent year over year. If you want to reach new customers and take your business to the next level, search engine optimization is a sound investment for any company.
