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Why Should Businesses Use SMS Marketing in 2022


Why Should Businesses Use SMS Marketing in 2022

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Marketing is one of the essential aspects that many businesses focus on, and the reason for this is not far-fetched. Businesses invest a lot in marketing since this is how they can reach their potential customers and stand a chance to make more sales. Over the years, we’ve seen changes in the marketing strategies that companies and organizations use. People were no longer limited to TV adverts and radio jingles, as they could now put their businesses out through more modern options. 

SMS marketing is one of the best ways to market your business and communicate with your audience. This article will discuss why businesses should consider using SMS marketing in 2022 and the benefits they can enjoy. Without further ado, let’s dive right in. 

Direct and Immediate Message Delivery

One of the benefits of SMS marketing for small, medium and large-scale businesses is that it offers direct and immediate message delivery. Unlike emails that require an internet connection, when you send text messages to people, you can be sure that they will be delivered, as long as the customers’ phone is on.

In addition, several studies have shown that people read text messages more than they do emails. 98% of text messages are opened, and the click-through rate is fast. This offers a direct way to reach your target audience and potential customers and can also ensure an immediate response. By using SMS marketing in your business, you can also enjoy a good relationship between your brand and customers.

Higher Conversion Rate 

If you are looking for the best possible ways to convert your leads to actual customers, then you should consider trying out SMS marketing for your business. Since the open rate of text messages is high, mobile users usually respond to Call to Actions (CTA). According to a study, SMS has an average response rate of 48%, which is way higher than the 8% for emails. 

One of the reasons why text messages have a higher conversion rate is that it is simple. When a business follows best practices when sending SMS marketing messages, they can be sure that their messages will resonate well with their target audience. Based on best practices, your text messages should not be more than 160 characters and should be concise and straightforward. 

Personalisation and Customisation

Another reason you should consider using SMS marketing for your business in 2022 is that it helps you form a better relationship with your customers and build brand loyalty. With an appropriately crafted SMS campaign, you can relate with your audience on a personal level and help them build a good relationship with your brand. For instance, you can refer to them by their first name and compose messages in a friendly language. Reflecting this personal feeling to your text messages can make your customers look forward to hearing from you. 

However, be careful not to make your text read mechanical or pushy, as this may put your audience off. Also, understand that you have customers with different views and ideologies, so always ensure your messages are not partial. 

Cost Effective

While there are numerous marketing options for businesses, SMS marketing has proven to be one of the most cost-effective one. The amount of time and money put into crafting good text messages is way lesser than that of creating an average email with catchy graphics designs and templates. And considering the high open rate and click-through rate of SMS campaigns, it offers a good return on investment. 

Easy Implementation

It is pretty easy to implement SMS marketing compared to some marketing options. In fact, several online platforms offer excellent solutions for creating and tracking SMS campaigns. Some platforms even give you tips on how you can optimize your campaigns for the best results. Besides, there is always the option to automate some parts of your SMS marketing process. You can draft numerous messages and schedule when they will be sent to your target audience.

When it comes to implementing your SMS campaigns with other tools, it is pretty easier than some other forms of marketing. Numerous Application Programming Interfaces (APIs) are available that you can use, and you don’t need to have any coding experience.  

No Spam Filters

If you are a business owner, you surely want your target audience to receive the messages intended for them. With SMS marketing, it is easier to achieve this as there are usually no spam filters. This means that your text messages will arrive in the inbox of your recipients’ devices, and there is a higher chance that they will read them. However, while using email marketing, your emails can be flagged as spam and won’t appear in the customer’s inboxes. 


We’ve discussed why you should consider using SMS marketing for your business in 2022. SMS marketing offers numerous benefits, and your business can take advantage of them. With the right strategies, you can send your text messages to your target audience, who will open and read them. Besides, text message marketing offers a higher conversion rate, so you can use it as a tool to drive more sales. If you are looking for the best possible ways to convert your leads to actual customers, then you should consider trying out SMS marketing platforms like Plivo.

Don’t forget that you can personalize your text messages to give your audience a feeling that they matter to your brand. SMS marketing is also cost-effective and easy to implement, unlike other marketing options like emails. Plus, there are usually no spam filters, so you can rest assured your messages will be received.